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IFFT/Interior Lifestyle Living 2020 invites exhibitors to explore a new theme: ‘Creating the ideal workspace’

16 Jul 2020

Exhibitor registration is in full swing for IFFT/Interior Lifestyle Living, to be held from 28 – 30 October, 2020 in the South Halls of Tokyo Big Sight. To protect participants during the fair period, and prevent the spread of COVID-19, Messe Frankfurt Japan Ltd is working to put all of the appropriate safety and hygeine measures in place. The previous show welcomed 352 exhibitors from 14 countries and regions as well as 16,016 visitors from 34 countries and regions, receiving much positive feedback for its increased focus on contract business.

IFFT-1e

New showcase introduced: ‘Creating the ideal workspace’
Given that many companies are encouraging their employees to work from home as a precaution against COVID-19, the 2020 edition of IFFT/Interior Lifestyle Living is introducing a special showcase dedicated to remote working. The showcase will feature products that makes the remote working experience more comfortable and pragmatic. Since the beginning of the year, the requirement that employees be able to create their own workspaces in any location has become more important than ever. To inspire further ideas in this area, under the name ‘Workplace Mix’, renowned architectural designers Mr Makoto Tanijiri and Ms Ai Yoshida from SUPPOSE DESIGN OFFICE will display new home office trends and concepts.

Dedicated lifestyle themed zones
Proving popular amongst trade buyers during previous editions, ‘CREATIVE RESOURCE’ is a zone devoted to innovative interior materials, as well as parts and services for interior design and home remodelling. Products featured at the zone include wallpaper, floor coverings, paints and related materials. First introduced in 2012, the zone has grown in stature as the destination for the likes of manufacturers, architects, designers and developers to find inspiration.

The fair’s zoning encompasses many different product categories and themes. This not only simplifies the sourcing process for trade buyers, but it also maximises business exposure for exhibitors. Day-to-day lifestyle products – both stylish and functional – will be displayed in the ‘HOME’, ‘ACCENT’ and ‘EVERYDAY’ zones with a focus on living spaces, accessories and household items respectively.

Moreover, catering to the world of convenience and home cuisine, an array of pragmatically-designed packaged food will be presented at 'FOODIST', while innovative dining items will be gathered at the ‘KITCHEN LIFE’ zone.

Highlighting high quality local craftsmanship, designs from Japanese artisanal artists with a modern touch will be located in the ‘JAPAN STYLE’ zone. The latest designs from highly acclaimed international brands will be displayed too, in the ‘MOVEMENT’ area, while work from up-and-coming young designers will appear at the ‘TALENTS’ and ‘NEXT’ zones.

Best Buyer’s Choice and Young Designer Award
The 2020 edition of IFFT/Interior Lifestyle Living will see two prizes awarded. The ‘Best Buyer’s Choice’ award will be given to the ‘must-buy’ item among all products at the fairground. Meanwhile, the winner of the ‘Young Designer Award’ will be chosen from the NEXT and TALENT zones. The award is designed to incentivise the next generation of interior designers. The winner will be invited to participate at Ambiente in Frankfurt in 2021.


Information on IFFT/Interior Lifestyle Living:
http://www.ifft-interiorlifestyleliving.com

Information on Ambiente worldwide:
https://ambiente.messefrankfurt.com

Information on all Messe Frankfurt Textile fairs worldwide:
www.texpertise-network.com


Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With just under 2,600 employees at 29 locations, the company generates annual sales of some €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com