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IFFT/Interior Lifestyle Living closes its doors after three days of rich business encounters

Dec 17, 2019

IFFT/Interior Lifestyle Living wrapped up three successful days of business at Tokyo Big Sight’s South Halls. From 20 – 22 November 2019, a total of 16,016 visitors from 34 countries found their way to the fairground. 352 exhibitors from 14 different countries and regions (domestic: 259, overseas: 93) welcomed them with an extensive and diverse product offer. The show’s focus theme – contract business – as well as the furniture production pavilions and interior decoration materials and accessories area represented an ideal opportunity to discover new products and generate fresh ideas. In addition, the special showcase “Office-Up” ended on a high note.

The special showcase ‘Office-Up’ at Tokyo Big Sight South Halls

Mr Makoto Tanijiri and Ms Ai Yoshida, the new creative directors for the show, deployed the special showcase “Office-Up”. It offered the perfect setting to both exhibitors and visitors looking for a place to network and have business meetings or coffee breaks. The CREATIVE RESOURCE zone introduced ideas for renovation, featuring innovative interior decoration materials and accessories. This zone presented the ‘What is upcycling?’ showcase, directed by architect Mr Keiji Ashizawa. Five designers and architects showcased installations based on the concept of upcycling. The talk show event ‘LIFESTYLE SALON 2019’ was another highlight of this year’s show.

Best Buyer’s Choice and Young Designer Award
Mr Ryuzo Mitsuhashi, buyer at IDÉE, selected this year’s ‘Best Buyer's Choice’ from all exhibitors. The winner of the ‘Young Designer Award’ was chosen from the NEXT and TALENT zone by Ms Nicolette Naumann, Vice President Ambiente. This award promotes the next generation of the interior design industry. Two companies were selected this year and will be invited to participate in Ambiente in 2020.

Best Buyer's Choice 2019:
‘Taonta’ from SANGYO Corporation
SANGYO acquired an anchor forging factory in Hiroshima that was about to go out of business due to lack of successors. They launched the new furniture brand ‘TAonTA’, using parts made by craftsmen experienced in metal forging.  Mr Mitsuhashi sympathised with the idea to integrate craftsmanship from the sea into living spaces.

Young Designer Award 2019:
Mr Norihiko Kamei of ‘KAMEHIKOWORKS’
Hanayama is an aromatic product that places preserved florets onto a palm-sized pumice. It expresses an illusory landscape with original fragrance. Ms Naumann commented “Although it is a delicate handicraft, it will find its way to the flower market around the world.”

Ms Yasuko Yamamoto of ‘Coloridas’
Ms Yamamoto created ‘Bio Jewellery’ by introducing the concept of fair trade and sustainability. It is made from Golden Grass cultivated in Brazil and a number of quality materials from Japan. She is very excited to join Ambiente 2020 and showcase her brand.

Next shows
Interior Lifestyle Tokyo
3 – 5 June 2020, Tokyo Big Sight Aomi halls

IFFT/Interior Lifestyle Living
28 – 30 October 2020, Tokyo Big Sight South halls

Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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*preliminary figures 2019