Fast accesses

14 – 16 November 2018, Tokyo

Tips for a successful show

Benefit of exhibiting at trade fairs

Do you realise what important purpose of participating in fairs is? If so, do you share the news with your colleagues?

The unique feature of trade fairs is they allow participants to collect large number of prospects from all over the world, in one location, over a short period of time. This allows you to conduct business and marketing activities intensively and effectively!

A word of advice

What is the trade fair?

  1. Trade fair is one of the most cost-effective marketing tools available. It is good venues for meeting many potential buyers, distributors, retailers and customers for your business all at once.
  2. There are greater opportunities to enhance brand visibility, promote new and existing products, generate leads, and drive incremental sales. Exhibiting also enables you to stay on top of the latest industry trends, gain competitor insights, make key industry contacts, and further solidify relationships with current customers.
  3. Taking part in trade fair is a great way to get your business known to the target markets efficiently.

Tell us about what should we do before the fair!

  1. Set a simple and clear target to share with team members.
  2. Plan a visitor-friendly booth design to attract more business and customers.
  3. Send invitations to prospects and make the most use of promotional tools provided by the organiser!
  4. Announce your attendance via websites and e-mail using digital tools (fair logo, e-card, and more.)
  5. Prepare giveaway samples, catalogues and price lists.
  6. Place advertisement in the official fair guide and website that will be seen by over 30,000 buyers before the fair.
  7. PR activities for the press/journalists.

What is the key point to reach the best results during the fair?

  1. Have experienced staff at your booth. Having decision makers at the booth is very effective.
  2. Prepare an interpreter for the booths to ensure smooth communication.
  3. Provide exclusive offers that are only available at the fair ground. This technique is well-received by buyers.
  4. Hold events, presentations and small talk shows, to create more opportunities to communicate with visitors.

Are there anything we should do after the fair?

Immediately follow up with customers. This is the key to success. Send the thank you letters, brochures and other materials.

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Plan ahead to take advantage of participating at the trade fair!

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